Create a single view of your customer and engagement with them, as well as results, with our comprehensive platform.
Our IMPACT Consumer Engagement Platform (CEP) is a data-driven ecosystem that spans data collection; data connection; analytics insights for personalization and next steps; marketing deployment across all channels; and measurement and reporting. It integrates offline and online data and includes prospect lists, model scores, customer touch points, marketing financials and other data for decision-making. It supports a comprehensive set of data, from email addresses to anonymized PII (i.e., personally identifiable information), and can incorporate third-party data.
The IMPACT CEP leverages analytics capabilities to segment, aggregate, enrich, and offer intelligence on data in real time. The IMPACT CEP enables you to collect, connect, analyze, interpret and redeploy information in real time to deliver optimal experiences consistently through every channel. It produces a single view of the consumer that is continually updated as new information becomes available from these silos.
With a framework that allows for easy connectivity, this end-to-end engagement ecosystem works seamlessly with existing marketing solutions and systems. You can immediately deliver personalized experiences across digital and traditional channels, including email, social media, SMS, inbound web, POS, call centers and direct mail. Easy-to-use tools such as performance metrics and dashboards provide closed-loop feedback so you can track effectiveness and ROI, and continually adjust strategy and media mix, while keeping your database up to date.