Delivering persistent views of individual consumers, moment to moment, across all channels.
Our comprehensive IMPACT® Consumer Engagement Platform brings order to today’s dynamic marketing landscape. It provides a comprehensive framework for how to achieve greater data-driven marketing performance, which you can adopt step-by-step depending on your immediate needs.
The IMPACT CEP is an end-to-end, data-based marketing solution, designed to optimize real-time consumer engagement across multiple online and offline channels. IMPACT CEP allows you to engage consumers with personalized consistency as well as with measurement tools to help you conduct effective cross-channel engagement, while measuring and documenting results so you can be a more agile marketer.
It delivers persistent views of individual consumers moment-to-moment, in real time, synchronized across offline and online channels. IMPACT integrates offline, digital and mobile data, creates insights on the fly and implements various marketing engines – campaign, loyalty and others — to meet your objectives. The IMPACT ecosystem offers different capabilities, from data integration to building digital audiences that allow you to adopt components in a phased-in approach depending on your company’s existing engagement strategy.
Partnering with leading technology companies, we work with a broad range of platform and tool providers based on your specific needs. Our IMPACT CEP integrates seamlessly with existing technology, and scales smoothly and quickly. Open and flexible, it helps you keep pace with changing technology and infrastructure requirements without costly and time-consuming upgrades.
Digital Optimization
As part of our comprehensive engagement offering, we enhance digital engagement through both website optimization for better acquisition and sales funnel management, and through a global data management platform. Gain a richer view of buyers while managing, integrating, analyzing and activating data across offline and online sources to reach consumers in digital channels.
We offer services across digital media to maximize customer acquisition and optimize marketing spend across channels:
- Display and social
- SEO and content optimization
- Site design and UX
- Mobile
- Lead conversion
- Lead management
- Campaign measurement and enhancement
Contact us to find out how we can help you accelerate time-to-market and ROI, and deliver effective one-to-one consumer interactions that turn into relationships.
