Consulting Services

Platform and tool agnostic with a broad knowledge of all kinds of data and industry expertise

No matter where your organization is on the journey to data-driven marketing maturity, we help you with your immediate needs as well as create a strategic blueprint for achieving state-of-the-art data-driven marketing performance.

Because we are platform and tool agnostic with a broad knowledge of all kinds of data and industry expertise, we provide objective and goal-focused guidance, as well as implementation, to move your marketing programs forward.

Let us help you evolve your marketing within the framework of a strategic, data-driven roadmap. Scalable to accommodate mid-size to global-sized enterprises, our framework helps you address and integrate all elements of a comprehensive, end-to-end marketing approach from identifying profitable new customers to journey mapping to measuring results so you can adapt your marketing in today’s fast-moving, cross-channel environment.

Multichannel Engagement

No matter where you are on the marketing maturity continuum, we can help you optimize consumer engagement, leveraging big data across all channels. Because of our extensive experience in marketing data, analytics and technology along with our comprehensive engagement marketing ecosystem, we know what it takes to interact relevantly with consumers and how to advance your marketing organization to the next level. No matter where you are on the marketing maturity continuum, we help you optimize consumer engagement, leveraging big data across all channels.

From advanced modeling for email prospecting services to coordinated campaign services across email, digital, social and mobile, we help you optimize and transform your marketing organization to achieve synchronized data-driven one-to-one interactions that win new customers and create brand advocates of existing customers.

Analytics

Accurate insights are critical for results-driven personalized, relevant marketing engagement. Beyond basic acquisition and reporting, a robust analytics strategy adds value at every point in the customer lifecycle enabling you to connect authentically with consumers as well as drive improved business results.

Our comprehensive analytics frameworks – from modeling to custom segmentations to predictive and real-time next steps – provide a strategic blueprint for deriving insights, not just information, that will help you achieve objectives and enhance your approach to analytics.

Data Assessment & Roadmaps

Having decades of experience with both offline and online data, we can help you assess your current data assets, enhance the quality of your data, recommend new data strategies and help you meet your objectives for optimizing data-driven marketing.

From data appends and overlays for database enhancement … to digital audience profiling and data onboarding … to creating a richer view of buyer behavior … to leveraging the social data of now, let us help you create a data strategy that delivers mutual value to you and your customers.

Consumer Experience

Today, consumers expect that you will recognize them consistently and communicate with them appropriately – in both content and cadence. Smart consumer interaction – personalized and relevant in the right channel, at the right time, at the right frequency – requires a view informed by integrated data as well as synchronized touch points across all channels.

Delivering a value-laden consumer experience is dependent on a complete and insightful assessment of consumer needs, lifestyles, interests and preferences. Data, and the insights extracted from it, power not only knowledgeable and discreet personalization, but also deep relevancy to the consumer — relevancy that goes beyond demographics or buying patterns to in-the-moment, next-step choices that the consumer is making about a purchase or willingness to enter into a dialog with the brand.