WundermanWunderman Data Management

Part of the Wunderman Network

  • data
    strategy
    • assessment & roadmaps
    • consumer experience
    • privacy, regulatory, security, data governance
  • data
    management
    • data quality
    • data integration
    • custom database
    • consumer engagement platform
  • analytics
    & insights
    • modeling & segmentation
    • attribution services
    • visualization & reporting
    • analytic products
  • consumer
    engagement
    • data-driven cross-channel engagement
    • partnerships
  • consulting
    services
  • careers
  • contact
    us
  • data
    strategy
    • assessment & roadmaps
    • consumer experience
    • privacy, regulatory, security, data governance
  • data
    management
    • data quality
    • data integration
    • custom database
    • consumer engagement platform
  • analytics
    & insights
    • modeling & segmentation
    • attribution services
    • visualization & reporting
    • analytic products
  • consumer
    engagement
    • data-driven cross-channel engagement
    • partnerships
  • consulting
    services
  • careers
  • contact
    us

Attribution Services

Measure results across channels and act on results quickly.

Increasingly today, marketers are pressured to measure and optimize the impact of marketing expenditures. Specifically, companies must determine which marketing initiatives successfully influence consumer behavior and how to adjust the mix of marketing investments for even better results.

Wunderman offers attribution services designed to take you from your first attempt to measure results across channels to a breakthrough technology – if you’re ready – that delivers a higher level of accountability for your marketing spend.

We phase you into our staged approach based on your needs, your ability to act on results, and the time required to produce results (i.e., quick wins). Our attribution services include:

  • Direct Attribution analyzes direct, targeted communications where the recipient is named,
    such as direct mail and email.
  • Digital Attribution examines digital channel behaviors of anonymized individuals, including
    social, email, and search and display advertising.

Help me understand how to measure and attribute my best marketing efforts.

Contact Us Now >
Wunderman
© 2015 Wunderman, a member of Young & Rubicam Group & WPP. All Rights Reserved. Privacy Statement
3 Columbus Circle, New York, NY 10019 | (844) 469-0621
Back to Wunderman.com

Copyright © 2022 · Genesis Framework · WordPress · Log in

  • data
    strategy
    ▼
    • assessment & roadmaps
    • consumer experience
    • privacy, regulatory, security, data governance
  • data
    management
    ▼
    • data quality
    • data integration
    • custom database
    • consumer engagement platform
  • analytics
    & insights
    ▼
    • modeling & segmentation
    • attribution services
    • visualization & reporting
    • analytic products
  • consumer
    engagement
    ▼
    • data-driven cross-channel engagement
    • partnerships
  • consulting
    services
  • careers
  • contact
    us