Measure how your brand’s digital and social efforts are performing.
In addition to our modeling and segmentation, measurement framework, visualization and reporting services, we have developed proprietary analytic products to help today’s digital marketers track the effectiveness of their brand and optimize their customers’ journeys.
BrandSnap
As part of Wunderman’s digital engagement services, the BrandSnap™ Social Engagement Measurement Platform lets you see how your brand is performing day by day in social media.
Similar to a stock ticker, BrandSnap delivers irreplaceable, immediate snapshots of your brand’s trending performance in social networks.
BrandSnap links with Y&R’s Brand Asset Valuator, the first and most comprehensive brand diagnostic management system. It tracks daily reach and engagement across Facebook, Twitter, YouTube, Instagram and Pinterest for 1,900+ of the leading brands. These insights will help you understand your brand’s influence on social networks, so that you can improve reach and engagement.
Test Lab
Our “test lab” framework extends beyond offline/online, A/B and multivariate test and site optimization by offering step-by-step guidelines for instituting a testing culture throughout your organization. It is a methodology that frames test processes to monetize results and create a culture of continuous improvement. A “laboratory” approach makes experimenting permissible and yields proven strategies and actionable insights.
Because marketing today needs to follow consumers along their journey in the moment – and to reflect new tastes, interests, preferences and preferred channels as they unfold, – Test Lab allows for a flexible, agile approach based on rapid testing and optimization that is a must-have to stay competitive.
Listening Platform
Wunderman has built a methodology around collecting and interpreting unstructured data so that brands can reach beyond their own customer audiences as well as determine what customers are saying about their own companies and about competitors, industry issues, and consumer concerns.
Our Listening Platform collects, analyzes and reports on unstructured data from social media, call center interactions, chat and voice, in 16 markets and 10 languages, using proprietary algorithms. Results are interpreted by account teams that know a client’s business and industry for maximum insights and custom recommendations.
Decision Track
Decision Track™ is an advanced analytics solution that provides unprecedented visibility into the customer’s online journey – from consideration to purchase – and provides a single-source consumer view of web behaviors, cross-category purchases, demographics and lifestyles.
The insight that Decision Track delivers enables you to adapt your communications to consumers’ changing needs and mindsets along the digital pathway. You will understand how consumers shift from being disinterested observers to active shoppers and ultimately to paying customers.
With this insight, you can create and deliver compelling, relevant messages in the right channels and sequence your messaging to guide prospects to your brand. The result is more relevant consumer engagement, higher conversion rates and improved ROI.
