Because our relationships with our clients and their end-customers are in the realm of marketing, their primary characteristic must be “mutual benefit.” A respectful and relevant value exchange is at the heart of all our dealings.
Successful marketers strive to be good stewards of consumer data. As consumers ourselves, we expect those who handle information to follow legal requirements as well as industry best practices; keep information secure, including anonymizing and encrypting data where possible; and use such data intelligently and civilly, while at the same time striving for relevant marketing communications.
Privacy
Data is core to the marketing services that Wunderman provides to clients. As long established data experts, we have built our business and reputation on the understanding that the ability to use and process consumer data can only occur in an environment where we earn the trust of both the companies on whose behalf we process customer data and the individuals to whom such data relates in order to deliver mutual value to both brands and consumers.
To establish and maintain this trust, we have committed ourselves to the following guiding principles:
- Wunderman collects, processes and shares data in compliance with all applicable laws, rules and regulations
- Wunderman collects, processes and shares data in compliance with all applicable industry codes, best practices and self-regulation.
- Wunderman will only collect, process or share data in a manner respectful to the consumer to whom such data relates.
Wunderman’s Chief Privacy Officer is tasked with ensuring that these guidelines are met.
To see additional information relating to data collected at this website, please go to http://wunderman.com/privacy-policy.
Regulatory
As a company whose legacy and roots are in data-driven marketing, Wunderman is highly knowledgeable in the areas of governmental and country regulations and laws, as well as industry guidelines. We have a highly developed body of knowledge and approach to using data in regulated industries. We understand the need for rigorous and commensurate security, and for applicable environments undertake numerous certifications and other steps to ensure secure handling of data.
Security
Wunderman Data Management’s Security Program was developed using industry standard security framework that encompasses physical, administrative and technical measures designed to protect consumer and other sensitive client information. However, we do not guarantee that your information will be completely secure despite our reasonable efforts.
Data Governance
In the area of data governance, we can help marketers take a proactive look beyond regulatory, privacy and security to evaluate their organization’s collection, security and deployment of data. Assessing data governance is key to achieving business goals across all of an enterprise’s stakeholders. Because we view data as a strategic organizational asset, we consult with clients to ensure that data and its insights are used for increased competitive advantage and for forging stronger ties with consumers and customers.
