We’re not only data collectors; we’re also data connectors.
And beyond simple matching, we have the advantage of our IntellisightSM Customer Data Integration Solution. Intellisight integrates data from multiple media channels and touch points with appended data from a third party – to create personalized consumer dialog across channels such as the Internet, mobile, contact centers.
Intellisight improves campaign performance by enabling intelligence-driven marketing decisions quickly – in real time while you’re engaged with the consumer.
With Intellisight, we link web-accessible, real-time consumer data and integrate it with any hosted 3rd party data. It allows you to accomplish data management such as:
- Standardizing addresses for better deliverability
- Anonymously identifying consumers by name and address from a phone number or email address
- Appending data from another data source
- Verifying and correcting website visitor data
- Customizing messages based on individual insights
- Personalizing a consumer’s web experience in real time
- Gaining insights to better serve customer acquisition