Data Management | Wunderman Data Management

Rich, robust data drives customer insights for more personalized communications.

As longtime, well-established experts in data management, Wunderman has perfected the art and science of integrating, managing and optimizing high quality, accurate data. From data cleansing to enrichment and cross-channel appends that open up a world of new customer opportunities, we do it all.

Good data is more than the sum of its historical, transactional or real-time nature. Data — from clients, 3rd parties, and digital, social and mobile sources — can be a strategic asset by telling a consumer’s story. The use of accurate, integrated data fuels a 360° view of the individual to help you win, engage and keep customers.

Data Integration

We’re not only data collectors; we’re also data connectors. And beyond simple matching, we have the advantage of our Intellisight Customer Data Integration Solution. Intellisight integrates data from multiple media channels and touch points with your own database – or with appended data from a third party – to create personalized customer conversations.

Custom Database

Flexible, scalable, integrated big data solutions. In the age of big data, big analytics and personalized marketing in the moment, you need an integrated database platform that connects data from across your organization...

Data Quality

As the data management experts, we connect, cleanse, curate and ensure the compliance of data to the highest standards of quality and accuracy.

Consumer Engagement Platform

Segment, aggregate, enrich, and act on data in real time with our engagement platform. Our IMPACT Consumer Engagement Platform (CEP) is a data-driven ecosystem that spans data collection; data connection; analytics insights for personalization and next steps; marketing deployment across all channels; and measurement and reporting.

Who We Are

We help our clients realize the vision of data as a strategic business asset and a transformative marketing agent. Our data strategy and management, analytics, consumer engagement and consulting services support clients so they can achieve optimized marketing performance. We make data actionable, with data-driven insights that inform and inspire the creative process for highly relevant and productive consumer experiences.